Girija Duggal, September 28, 2009.

On World Green Consumer Day, Delhi youngsters give a thumbs up to eco-friendly products.

Jute versus plastic. Bamboo versus wood. Organic versus synthetic. What you buy can destroy the earth–or save it. That’s the message of the day, as the world celebrates Green Consumer Day. And a growing number of young Delhiites are aware of this need to buy green.

Take, for example, the sibling trio of Prashant, Hema and Jyotsna Narang, all DU students. Three years ago, they launched Tatsat, `the socially conscious store’, in Hauz Khas, to spread awareness about buying eco-friendly products. The response, they say, “has been very good”. Explaining their philosophy, Prashant says, “Every rupee that you spend is more powerful than a vote. If consumers are aware, not only will they stop using unsustainable products, they will make others stop, too.”

Like them, Aastha Kukreti, 24, co-founded environmental NGO Delhi Greens after graduating from IP University. She practices what she preaches, too — she buys organic produce, uses public transport and never uses deodorants. “They contain chlorofluorocarbons,” she says simply…