The Right Click Project (RCP) is an initiative of the Delhi Greens organisation for harnessing the power of the Internet and promoting social and environmental change. RCP dwells on the over five years experience of Delhi Greens in using New & Social Media tools for bringing green change. RCP works with existing and emerging non-profits, NGOs, entrepreneurs, groups and networks in the social, environment and development sector.
New & Social Media offers very useful tools for NGOs and non-profits in helping them achieve their usually people-centric objectives. However, in order that the large number of online users — who are otherwise logged on to an even larger world wide web — make the “Right Click” and make some e-difference, it falls onto individual NGOs to use the right tools in the most effective manner!